Ringer i vann

Marketing and communication of baptism

How have churches found new ways of communicating baptism?


10.05.2021 - 13:00 til 15:00

The webinar is open to all:

Registrate here

As a response to the decline in the number of baptisms, Nordic churches has developed new form of communication about baptism. This includes printed material, use of social media, advertising in magazines, and cinema commercials. In this webinar people responsible for communication in the churches will present what they have done and the thinking behind it.

Their presentation will be commented from a media scholarly perspective.


  • Ingeborg Dybvig, Director of communication department, Church of Norway National Council, NO
  • Lena Andersson, project leader, Project Baptism, the diocese of Lund, Church of Sweden
  • Marcel Salinder, communications officer for Project Baptism, diocese of Lund, Church of Sweden
  • Halldór Reynisson, project leader, ELCI, IS
  • Comment: Laura Hanna Kokkonen, Doctoral Researcher, Study of Religions, Faculty of Theology, University of Helsinki

Chair: Steinunn Björnsdóttir

About the project:

The project “Baptism in times of change” is part of the joint Nordic initiative Churches in Times of Change (CITC) which focuses on changes in ecclesial practice and theology in the Nordic region. In the Nordic region, the situation for the churches is quite comparable theologically, historically, and sociologically. This calls for common reflection and increased ecumenical cooperation between the Nordic folk churches. The CITC is an important step in the realization of our common Lutheran identity. The project is led by professor at MF, Harald Hegstad.

Why baptism?
Why focus on baptism? Due to falling numbers, much attention has been given to baptism in recent years. The pilot project is a meta-study, aiming at gathering and analyzing existing material and experiences. In this way, the pilot project facilitates joint reflection and aims to develop recommendations by researchers, church leaders, and practitioners.

How to engage?
In spring 2021 we are planning a series of 5 webinars on each of the main areas of the discussion: Statistics, empirical and qualitative research on baptism, rituals and practice, communication and campaigns, and theological development.

More information is found at the webpage: www.churchesintimesofchange.org