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TEOL1810: Introduction to Digital Media in Ministry and Mission
|Emneansvarlig:||Marthe Bogen (Marthe.Bogen@mf.no)|
|Undervisningsstart:||Høst (uregelmessig) og vår (uregelmessig)|
|Studieprogramtilhørighet:||Høgskolekandidat - Menighetsledelse, misjon og media|
Bachelorprogrammer - Religion, kultur og samfunn
Bachelorprogrammer - Teologi
|Avdelingstilhørighet:||Avdelingsråd for teologi og historie|
Digital media are now a fundamental aspect of life, and therefore of much Christian ministry and mission. The democratisation of the media, in terms of both production and dissemination, has enabled organisations, churches and individuals to develop a media ministry and engage in media mission. It is vital that those wishing to use digital media channels well should understand the context within which this communication takes place, the nature of digital communications, and the methodologies which enable effective communication and engagement.
The course is offered in cooperation with NLA Gimlekollen
This course will examine the rapid development and current state of the Internet and digital media, and consider the resulting challenges and opportunities for Christian ministry and mission. A social semiotic approach, as framed by Kress (2009), will be used to reflect on digital media, with a particular focus on online multimodal communications. Ethical issues relating to online communication will be considered, particularly focusing on intellectual property rights (including copyright, plagiarism and the Creative Commons movement) and citizen journalism (with respect to blogging and social media). There will also be reflection on aspects of personal integrity online in the context of discipleship.
The course will study practical aspects of reaching and connecting with an online audience in ministry and mission contexts, including content strategy, content architecture, design strategies, website usability, integration of media channels, and social media promotion. There will also be consideration of content aspects of online communication, again from a social semiotic perspective. The Gray Matrix will be used to discuss shaping of messages based on the interests and understanding of the audience, and the use of bridge strategies in the context of online mission.
The requirements for receiving a final assessment are:
- Submit a written assignment engaging with a small number of key articles about digital media in Christian ministry and mission. The assignment will be assessed as approved/not approved. The assignment must be approved for the student to sit for the course exam. The assignment can be resubmitted once during the course if not approved the first time.
- Take part in a minimum of 50% of the lectures
When course requirements are not fulfilled this will count as one examination attempt, unless you withdraw within the set deadline (1 May/ 1 November).
To gain credit for the course the student must fulfill all the requirements and pass the written exam (4 hrs). The exam is assessed with grades A-F.
On completion of the course, the student will have achieved the following learning outcomes:
- has basic knowledge of the development of the Internet and digital media
- has basic knowledge of research and development concerning digital media in ministry and mission
- understands digital dissemination processes and online communication patterns
- has knowledge of the characteristics and advantages of different media technologies and modalities, and how these may
- understands the importance of content and design strategies for effective digital communication by organisations
- understands factors affecting usability of websites
- understands how organisations use social media, and their value for ministry and mission
- understands how a social semiotic approach to communication and a knowledge of the Gray Matrix contribute to effective
- has knowledge of ethical issues and standards related to digital communication in ministry and mission contexts
- can appropriately apply key social media communication tools
- can apply principles for the evaluation of websites
- can outline a simple digital media content strategy for a ministry or mission organization
- can decide on appropriate modalities for communication in a specific context
- has knowledge of ethical issues and standards related to digital communication
- has knowledge of the current focus and innovation within and concerning digital media
- Bloomstein, M. (2012). Content strategy at work: Real-world stories to strengthen every interactive project. Amsterdam: Morgan Kaufmann. Bibliotek. Hentet fra bibsys-primo.hosted.exlibrisgroup.com
- Green, L. (2010). The internet: An introduction to new media (All chapters EXCEPT 5,6,9 and 10). Oxford: Berg. Bibliotek. Hentet fra bibsys-primo.hosted.exlibrisgroup.com
- Heider, D. & Massanari, A. (Red.) (2012). Section 2: Digital ethics in practice. I Digital ethics: Research & practice. New York: Peter Lang. Bibliotek
- Kress, G. (2010). Multimodality: A social semiotic approach to contemporary communication (Chapters 1,4,5,8 and 10). London: Routledge. Bibliotek. Hentet fra bibsys-almaprimo.hosted.exlibrisgroup.com
- Nielsen, J. & Pernice, K. (2010). Eyetracking web usability (Preface and chapters 3,4,5 and 6). Berkeley, CA: Pearson Education. Bibliotek